Nearly 70 percent of consumers feel it is unlikely that they'll give up on printed books by 2016

13/12/2013

Nearly 70 percent of consumers feel it is unlikely that they'll give up on printed books by 2016. Consumers have an emotional and sensory attachment to printed books, potentially elevating them to a luxury item


Quelle: Ricoh-commissioned IT Strategies study conducted in conjunction with the University of Colorado-Boulder, 'The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers'