Submitted by: The Two Sides Team 12/06/2017
Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print
The recent issue of Paper360 (May/June) features consumer survey results on global attitudes towards paper and print, as well as toward corporate environmental claims promoting digital over paper-based communications.
The article concludes that there is a clear preference for print on paper across all countries and regions analysed (Australia, New Zealand, South Africa, United Kingdom, United States), likely indicating a more fundamental and human way that people react to the physicality of print on paper. Many prefer paper-based communications to digital options for a variety of reasons, including ease of reading, tactile experience, and a lack of internet access.
These findings may also be partially explained by neuroscientific studies which have shown that our brains have a much more emotional and meaningful connection when we read on paper versus screens.
Here are a few highlights mentioned in the article: